Our Story

Just Baked Beauty officially launched in 2025, but was a dream in the making for almost 15 years prior. Proudly a Canadian company, a young Pakistani-Canadian girl, who was a self-taught makeup artist, found herself wanting more.
Often struggling with shades or products that didn't work for her own skin, she knew others felt the same. Not just those from her community, but all ethnicities that struggled with the "perfect shade" due to skin tones, or undertones.

Her dream grew into a reality with the launch of one product in 2023 under a sister-line brand. A liquid lipstick, that looked good on EVERYONE.
The response was absolutely explosive! She knew her vision had been well-received and decided to jump in with both feet.

Being someone who had a background in health coaching, she wanted clean products that looked great, performed beautifully with deep pigments and amazing color payoff,  but that were also good for you!

JustBaked Beauty formulates with only vegan ingredients, made without any animal product or by-products. They are also cruelty-free, paraben-free and talc-free. Because healthy, is beautiful.